Product. Passion & Salt.

I’m taking my Chef de Cuisine, Geoff Rhyne, to NYC in a couple of weeks to dine. We’re taking a break from June 28th to July 6th. The restaurant will be serving a limited, non SugarToad menu.

One place I thought I’d take him is per se. Thomas Keller is one of the best chefs in America. When I made the reservation, however, the site noted that jeans were not allowed. Unfortunately, it’s all I own. I’ve made a career of telling folks I became a chef so I could wear jeans to work, and play. So I left a message for the GM of per se to see how strict the policy was, and he replied by email “if it’s jeans you wear, then jeans it is.” He then asked that I wear dark jeans, and a jacket. As it turns out we got tickets to Colbert and I had canceled per se before I got the reply.

Anyway, my philosophy is that food should be fun and by golly if you want to dress up, go ahead. And if you’re more comfortable in jeans, great. But please, wear shoes.